Rabat – As RedOne’s new single “Growth Growth” reaches nearly 40 million YouTube views since its launch on October 26, Abderrafie Zouitten, the Director Common of Morocco’s Nationwide Vacationer Workplace, (ONMT) has mentioned that the music video “would have by no means seen the sunshine with out the monetary contribution of ONMT.”
The video for “Growth Growth,” which was produced by Moroccan-Swedish hit-maker Nadir Khayat, higher often known as RedOne, takes the viewer on a tour of the Kingdom of Morocco, from the desert to the northern metropolis of Tetouan.
In an interview with Moroccan information outlet Media 24, Zouiten mentioned the manufacturing of the video wouldn’t have been potential with out the financing from the ONMT.
“Apart from the laudable inventive work made by RedOne, the goal of this musical journey is clearly to take part within the improvement of Moroccan tourism in worldwide markets,” mentioned the director common.
“The workplace was very glad to make its monetary contribution within the service of the producer to be able to market Morocco’s vacationer property.”
Zouitten mentioned he was pleased with the tune’s success. “It appears that evidently we made a sensible choice” to fund the video, he defined.
Whereas Zouitten refused to disclose the precise quantity of funding they supplied, he confused that the music video will assist to determine Morocco because the “finest” vacation spot for American guests by showcasing its cultural and geographic range.
The tune gathered collectively a variety of world-famous artists in addition to RedOne: Puerto Rican rapper Daddy Yankee, Moroccan-American rapper French Montana, and American singer Dinah Jane.
Different celebrities, like American Vine and YouTube star Amanda Cerny and Moroccan stylist and Guess mannequin Abla Essofi added their personalities to the combo.
In late April, ONMT introduced its plan to advertise tourism in Morocco by way of social media by partnering with well-known personalities and web influencers. To kick off this initiative, ONMT determined to collaborate with RedOne to learn from his worldwide fame and entice international guests to Morocco.
Among the many guests who clearly loved the trip in Morocco is Cerny, who didn’t miss a second to put up about her journey on social media in April.
The Vine star wrote on an Instagram put up taken throughout her keep in Marrakech, “each tradition I journey to and tradition that I expertise turns into part of my DNA.”